Rule One Partners, LLC
Rule One Partners Moreland, GA 7 13Fs · since 2024 Q3
- AUM $101M
- positions 10
- period 2026 Q1
- QoQ −85.3%
- top 5 94.0%
- qoq N 3 E 2 A 2 R 1
- NETFLIX, INC. - NFLX 36.8%
- SALESFORCE, INC - CRM 16.1%
- SPROUTS FARMERS MARKET, INC. - SFM 16.0%
- LULULEMON ATHLETICA INC. - LULU 15.8%
- ASML HOLDING N V - ASML 9.3%
- LOWE'S COMPANIES, INC. - LOW 2.4%
- POOL CORPORATION - POOL 1.7%
- PAYPAL HOLDINGS, INC. - PYPL 1.6%
- NIKE INC - NKE 0.1%
- CHIPOTLE MEXICAN GRILL INC - CMG 0.0%
- Options & other 0.2%
AUM over time
Holdings value
2026 Q1
$101M
−85.3% QoQ
max $711M
Latest book
- New 3
- Exit 2
- Add 2
- Reduce 1
| Stock | % of portfolio | Recent activity | Shares | Reported price* | Value |
|---|---|---|---|---|---|
| NETFLIX, INC. - NFLX | 36.77% | 385,000 | $96.15 | $37M | |
| SALESFORCE, INC - CRM | 16.13% | New | 87,000 | $186.67 | $16M |
| SPROUTS FARMERS MARKET, INC. - SFM | 16.01% | Add +62.0% | 209,000 | $77.13 | $16M |
| LULULEMON ATHLETICA INC. - LULU | 15.84% | 104,200 | $153.10 | $16M | |
| ASML HOLDING N V - ASML | 9.32% | 7,101 | $1,321 | $9M | |
| LOWE'S COMPANIES, INC. - LOW | 2.35% | New | 10,001 | $236.28 | $2M |
| POOL CORPORATION - POOL | 1.71% | Add +13.3% | 8,501 | $202.33 | $2M |
| PAYPAL HOLDINGS, INC. - PYPL | 1.57% | 35,001 | $45.23 | $2M | |
| NIKE INC - NKE | 0.11% | Reduce −94.6% | 2,001 | $52.85 | $106 |
| CHIPOTLE MEXICAN GRILL INC - CMG | 0.03% | New | 1,000 | $32.01 | $32 |
| HOWARD HUGHES HOLDINGS INC - HHH | — | Exit −100% | 0 | $79.74 | — |
| TEXAS ROADHOUSE INC | — | Exit −100% | 0 | $165.89 | — |
* Reported price is value ÷ shares from the 13F as of period end — not a live market quote. Exit rows sit at the bottom (sorted by prior value): name was held last quarter and is gone this quarter (−100% shares). Among managers we track.
this quarter’s activity
2026 Q1 vs 2025 Q4 · filed 5/15/2026 · 8 meaningful
| Action | Issuer | Δ Shares | Δ Value | Δ Port % |
|---|---|---|---|---|
| New | CRM · Salesforce, Inc. | +87,000 | +$16M | +16.13 pp |
| New | LOW · Lowe's Companies, Inc. | +10,001 | +$2M | +2.35 pp |
| New | CMG · Chipotle Mexican Grill Inc. | +1,000 | +$32 | +0.03 pp |
| Exit | HHH · Howard Hughes Holdings Inc. | −12,001 | −$957 | −0.14 pp |
| Exit | Texas Roadhouse Inc. | −1,501 | −$249 | −0.04 pp |
| Add | SFM · Sprouts Farmers Market, Inc. | +80,000 | +$6M | +14.51 pp |
| Add | POOL · Pool Corporation | +1,000 | +$4 | +1.46 pp |
| Reduce | NKE · Nike Inc. | −35,000 | −$2M | −0.24 pp |
filings history
7 periods · normalized AUM · click period for holdings
| Period | Holdings | AUM | QoQ | Form | Filed | Filing ID |
|---|---|---|---|---|---|---|
| 2026 Q1 | 12 | $101M | −85.3% | 13F-HR | 5/15/2026 | 000204026326000003 |
| 2025 Q4 | 14 | $685M | −3.7% | 13F-HR | 2/11/2026 | 000204026326000001 |
| 2025 Q3 | 11 | $711M | +286.4% | 13F-HR | 11/13/2025 | 000204026325000006 |
| 2025 Q2 | 9 | $184M | −28.1% | 13F-HR | 8/12/2025 | 000204026325000003 |
| 2025 Q1 | 18 | $256M | −1.2% | 13F-HR | 5/5/2025 | 000204026325000002 |
| 2024 Q4 | 13 | $259M | +10.7% | 13F-HR | 1/23/2025 | 000204026325000001 |
| 2024 Q3 | 11 | $234M | — | 13F-HR | 11/22/2024 | 000204026324000001 |
About
Rule One Partners, LLC
7 processed 13Fs · since 2024 Q3