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HOG Harley Davidson Inc.

Consumer Discretionary, filed as HARLEY DAVIDSON INC (COM), Equity As of 2026 Q2 among managers we track Quote on Google Finance, opens in a new tab

  • 2 Owners
  • Max 5.8%
  • $37M
  • 1 add

In 2026 Q2 Third Avenue Management added to Harley Davidson.

Who owns this now

Largest portfolio weights among holders, up to 5.8% (Third Avenue Management). Not free-float ownership.

  1. Third Avenue Management Add 5.8%

Who owns HOG

Sorted by value, long equity only, as of 2026 Q2.

History
Third Avenue Management 5.8%, was 4.8% Add +1.2% 1,480,880 $36M History
Mairs & Power <0.01% Hold 14,000 $342K History

2 current, options excluded

Weight bar: held both quarters added sold at this quarter’s reported price

Insider trades

Open-market buys and sales by HOG's executives, directors and 10% owners in the last 12 months, from their Form 4s

All HOG insider trades
  • $1.9M bought by 5 insiders
  • $570K sold by 3 insiders outside a trading plan
  • $273K sold by 2 insiders under 10b5-1 plans
  1. Jonathan R Root CFO
    Planned sale
    $38K 1,559 shares at $24.43 5.9% of stake
    Traded Oct 1 Filed Oct 5
    ↗
  2. Jonathan R Root CFO
    Planned sale
    $43K 1,554 shares at $27.46 5.6% of stake
    Traded Sep 1 Filed Sep 2
    ↗
  3. Gayle Littleton CLO, CCO, CAO & Corp Sec
    Buy
    $198K 7,500 shares at $26.38 New stake
    Traded Aug 11 Filed Aug 13
    ↗
  4. Artie Starrs CEO
    Buy
    $259K 10,000 shares at $25.89 +67% to stake
    Traded Aug 10 Filed Aug 11
    ↗
  5. Jonathan R Root CFO
    Planned sale
    $39K 1,554 shares at $24.88 5.3% of stake
    Traded Aug 3 Filed Aug 5
    ↗
  6. Daniel J Nova Director
    Buy
    $983K 40,000 shares at $24.57 +526% to stake
    Traded Jul 31 Filed Aug 3
    ↗
  7. Jonathan R Root CFO
    Planned sale
    $38K 1,554 shares at $24.44 5% of stake
    Traded Jul 1 Filed Jul 6
    ↗
  8. Jonathan R Root CFO
    Planned sale
    $37K 1,554 shares at $23.87 4.8% of stake
    Traded Jun 1 Filed Jun 3
    ↗
  9. Jonathan R Root CFO
    Planned sale
    $38K 1,554 shares at $24.21 4.6% of stake
    Traded May 19 Filed May 21
    ↗
  10. Paul J Krause Chief Legal Officer
    Planned sale
    $41K 1,564 shares at $26.00 5% of stake
    Traded May 11 Filed May 13
    ↗
  11. Charles Do Sr. Vice President, HDFSI
    Sale
    $77K 4,241 shares at $18.10 96% of stake
    Traded Mar 12 Filed Mar 16
    ↗
  12. Lori Ann Flees Director
    Buy
    $76K 4,000 shares at $18.89 +56% to stake
    Traded Mar 9 Filed Mar 9
    ↗
  13. Artie Starrs CEO
    Buy
    $287K 15,000 shares at $19.10 New stake
    Traded Mar 9 Filed Mar 9
    ↗
  14. Rafeh Masood Director
    Buy
    $50K 2,775 shares at $18.00 +59% to stake
    Traded Feb 27 Filed Mar 2
    ↗
  15. James D Farley Jr. Director
    Sale
    $121K 6,454 shares at $18.71 29% of stake
    Traded Feb 25 Filed Feb 26
    ↗

Also filed in the last 12 months, not counted as buying or selling: 26 share withholdings for taxes, 25 option exercises, and 10 stock grants.

Congress

2 members of Congress traded HOG in the last three years: 22 buys and 13 sales. 1 member listed it in 2025 annual reports.

All Congress trades
  1. Tim Moore R-NC-14 Sell $50K–$100K Apr 7 filed Apr 28
  2. Tim Moore R-NC-14 Buy $15K–$50K Mar 12 filed Mar 24
  3. Tim Moore R-NC-14 Buy $15K–$50K Jan 23 filed Feb 20
  4. Tim Moore R-NC-14 Buy $15K–$50K Dec 18, 2025 filed Jan 7
  5. Tim Moore R-NC-14 Buy $15K–$50K Dec 9, 2025 filed Dec 19, 2025
  6. Tim Moore R-NC-14 Sell $15K–$50K Nov 28, 2025 filed Dec 2, 2025

SEC filings

Recent issuer filings from EDGAR, 15 shown.

Filed Form Detail Links
SCHEDULE 13G — Filing Doc
SCHEDULE 13G — Filing Doc
10-Q Filing Doc
SCHEDULE 13G — Filing Doc
8-K 2.02,9.01 Filing Doc
8-K/A 7.01,9.01 Filing Doc
8-K 5.02 Filing Doc
8-K 5.02,5.07 Filing Doc
SCHEDULE 13G — Filing Doc
SCHEDULE 13G/A — Filing Doc
10-Q Filing Doc
8-K 2.02,9.01 Filing Doc
SCHEDULE 13G — Filing Doc
SCHEDULE 13G/A — Filing Doc
DEFA14A DEFINITIVE ADDITIONAL PROXY SOLICITING MATERIALS Filing Doc

Source: SEC EDGAR submissions, updated 5 days ago. All on EDGAR

Financials

US-GAAP annual figures by fiscal year, as tagged in Form 10-K. Each value links to its SEC filing.

Income statement

Metric FY2023 FY2024 FY2025
Revenue $4.88B $4.15B $3.6B
Gross profit * $1.56B $1.14B $0.862B
Gross margin * 32.0% 27.5% 23.9%
Net income $706.59M $455.36M $338.74M
Net margin * 14.5% 11.0% 9.4%

Balance sheet

Metric FY2023 FY2024 FY2025
Total current assets $5.16B $5B $5.59B
Total non-current assets * $6.98B $6.88B $2.46B
Total assets $12.14B $11.88B $8.04B
Total current liabilities $3.38B $3.56B $2.66B
Total equity $3.25B $3.17B $3.14B

Cash flow

Metric FY2023 FY2024 FY2025
Cash from operations $0.755B $1.06B $0.569B
Cash from investing -$0.512B -$0.383B $3.78B
Cash from financing -$0.175B -$0.572B -$3.01B
Net change in cash $0.07B $0.092B $1.35B

Source: SEC companyfacts (US-GAAP 10-K). A * marks a computed figure, not a single XBRL tag. Fiscal years are as the issuer labels them. Follow The Filings does not adjust or audit these figures.

Ownership over time

13Fs that reported it each quarter. Click a bar for that quarter’s holders.