HOG Harley-Davidson

• $1.9M bought by 5 insiders
• $570K sold by 3 insiders outside a trading plan
• $273K sold by 2 insiders under 10b5-1 plans

1. Insider
   Trade
   Value
   Traded, filed
2. Jonathan R Root CFO
   Planned sale
   $38K 1,559 shares at $24.43 5.9% of stake
   Traded Oct 1 Filed Oct 5
   ↗
3. Jonathan R Root CFO
   Planned sale
   $43K 1,554 shares at $27.46 5.6% of stake
   Traded Sep 1 Filed Sep 2
   ↗
4. Gayle Littleton CLO, CCO, CAO & Corp Sec
   Buy
   $198K 7,500 shares at $26.38 New stake
   Traded Aug 11 Filed Aug 13
   ↗
5. Artie Starrs CEO
   Buy
   $259K 10,000 shares at $25.89 +67% to stake
   Traded Aug 10 Filed Aug 11
   ↗
6. Jonathan R Root CFO
   Planned sale
   $39K 1,554 shares at $24.88 5.3% of stake
   Traded Aug 3 Filed Aug 5
   ↗
7. Daniel J Nova Director
   Buy
   $983K 40,000 shares at $24.57 +526% to stake
   Traded Jul 31 Filed Aug 3
   ↗
8. Jonathan R Root CFO
   Planned sale
   $38K 1,554 shares at $24.44 5% of stake
   Traded Jul 1 Filed Jul 6
   ↗
9. Jonathan R Root CFO
   Planned sale
   $37K 1,554 shares at $23.87 4.8% of stake
   Traded Jun 1 Filed Jun 3
   ↗
10. Jonathan R Root CFO
    Planned sale
    $38K 1,554 shares at $24.21 4.6% of stake
    Traded May 19 Filed May 21
    ↗
11. Paul J Krause Chief Legal Officer
    Planned sale
    $41K 1,564 shares at $26.00 5% of stake
    Traded May 11 Filed May 13
    ↗
12. Charles Do Sr. Vice President, HDFSI
    Sale
    $77K 4,241 shares at $18.10 96% of stake
    Traded Mar 12 Filed Mar 16
    ↗
13. Lori Ann Flees Director
    Buy
    $76K 4,000 shares at $18.89 +56% to stake
    Traded Mar 9 Filed Mar 9
    ↗
14. Artie Starrs CEO
    Buy
    $287K 15,000 shares at $19.10 New stake
    Traded Mar 9 Filed Mar 9
    ↗
15. Rafeh Masood Director
    Buy
    $50K 2,775 shares at $18.00 +59% to stake
    Traded Feb 27 Filed Mar 2
    ↗
16. James D Farley Jr. Director
    Sale
    $121K 6,454 shares at $18.71 29% of stake
    Traded Feb 25 Filed Feb 26
    ↗

Also filed in the last 12 months, not counted as buying or selling: 26 share withholdings for taxes, 25 option exercises, and 10 stock grants.