W Wayfair

• None no insider bought on the open market
• None no sales outside a trading plan
• $257M sold by 5 insiders under 10b5-1 plans

1. Insider
   Trade
   Value
   Traded, filed
2. Fiona Tan Chief Technology Officer
   Planned sale
   $920K 8,000 shares at $115.00 3.9% of stake
   Traded Oct 20 Filed Oct 22
   ↗
3. Niraj Shah CEO
   Planned sale
   $13M 117,000 shares at $111.25 53% of stake
   Traded Oct 15 Filed Oct 19
   ↗
4. Jon Blotner Pres., Commercial & Operations
   Planned sale
   $60K 546 shares at $110.00 0.5% of stake
   Traded Oct 15 Filed Oct 19
   ↗
5. Steven Conine Director
   Planned sale
   $13M 117,000 shares at $111.25 53% of stake
   Traded Oct 15 Filed Oct 19
   ↗
6. Niraj Shah CEO
   Planned sale
   $7.3M 69,000 shares at $105.75 24% of stake
   Traded Oct 12 Filed Oct 14
   ↗
7. Steven Conine Director
   Planned sale
   $7.3M 69,000 shares at $105.75 24% of stake
   Traded Oct 12 Filed Oct 14
   ↗
8. Fiona Tan Chief Technology Officer
   Planned sale
   $715K 7,000 shares at $102.18 3.3% of stake
   Traded Oct 1 Filed Oct 5
   ↗
9. Jon Blotner Pres., Commercial & Operations
   Planned sale
   $631K 6,056 shares at $104.13 4.9% of stake
   Traded Oct 2 Filed Oct 5
   ↗
10. Steven Conine Director
    Planned sale
    $7.1M 69,000 shares at $103.36 19% of stake
    Traded Sep 14 Filed Sep 16
    ↗
11. Niraj Shah CEO
    Planned sale
    $7.1M 69,000 shares at $103.35 19% of stake
    Traded Sep 14 Filed Sep 16
    ↗
12. Jon Blotner Pres., Commercial & Operations
    Planned sale
    $698K 6,968 shares at $100.22 5.9% of stake
    Traded Sep 8 Filed Sep 10
    ↗
13. Niraj Shah CEO
    Planned sale
    $7.1M 69,000 shares at $103.36 16% of stake
    Traded Aug 12 Filed Aug 14
    ↗
14. Steven Conine Director
    Planned sale
    $7.1M 69,000 shares at $103.36 16% of stake
    Traded Aug 12 Filed Aug 14
    ↗
15. Jon Blotner Pres., Commercial & Operations
    Planned sale
    $571K 5,925 shares at $96.29 4.8% of stake
    Traded Jul 2 Filed Jul 6
    ↗
16. Steven Conine Director
    Planned sale
    $9.3M 120,000 shares at $77.56 22% of stake
    Traded Apr 23–24 Filed Apr 27
    ↗

Also filed in the last 12 months, not counted as buying or selling: 36 option exercises, 14 share withholdings for taxes, 11 gifts, 7 stock grants, 4 conversions, and 1 other transaction.